Skip to content

Freshly Vs HelloFresh

hello fresh vs freshly

As you stand at the crossroads of choosing between Freshly and HelloFresh, it’s clear that each path offers its own pros and cons

You’re likely wondering which service will best suit your lifestyle, whether you crave the convenience of microwave-ready meals or the satisfaction of cooking with fresh ingredients.

With Freshly, you’re promised a hassle-free mealtime, while HelloFresh appeals to your inner chef with recipes that challenge and delight.

But before you decide which road to travel, consider what lies beyond the surface—how do their costs compare, and which service truly caters to your dietary needs and ethical considerations? Let’s peel back the layers together.

Meal Options and Flexibility

Both HelloFresh and Freshly cater to a wide range of dietary preferences and lifestyles, offering customizable plans that can significantly simplify your mealtime routines.

HelloFresh, known for its farm-fresh ingredients and innovative recipes, provides you with the unique opportunity to don the chef’s hat at home.

With over 30 meal choices each week across six plans, including Vegetarian, Pescatarian, and Calorie Smart options, you’re not just getting meals; you’re exploring global cuisines right from your kitchen.

The HelloCustom feature further enhances this experience, allowing you to swap proteins or sides, catering to even the most specific tastes or dietary needs.

Freshly stands out for its convenience and commitment to health without sacrificing flavor. Offering around 35-39 pre-cooked meals each week, Freshly ensures you’re never far from a delicious, nutritious meal, even on your busiest days.

Specializing in gluten-free, plant-based, and lower-calorie options, Freshly takes the guesswork out of healthy eating, making it an ideal choice for individuals with specific dietary restrictions or those simply looking to eat healthier.

Both services excel in providing variety and catering to special diets, but they do so in distinctly different ways. HelloFresh offers the joy of cooking with quality ingredients and the thrill of trying new recipes, while Freshly delivers convenience and quick, health-conscious meals.

This diversity in approach ensures that regardless of your lifestyle, meal preferences, or dietary needs, you’ll find a service that fits seamlessly into your routine, proving that mealtime can indeed be both enjoyable and stress-free.

Pricing and Discounts

Freshly, noted for its convenience, offers meals that range between $8.99 to $10.50 each, depending on the plan you choose. This pricing brackets Freshly as a mid-range option, aligning with its offer of quality, ready-to-eat meals that cater to various dietary needs.

HelloFresh, with its meal kits for home cooking, extends a different kind of value. Prices can vary, but the starting cost is often around $7.49 per serving, making it a slightly more budget-friendly option when compared to Freshly.

Both services employ discount strategies to attract new customers and retain them. Freshly has been known to offer significant discounts, such as $100 off the first four orders, which breaks down barriers for trial and encourages commitment.

HelloFresh counters with its own enticing offer of 16 free meals plus free delivery for new customers, spreading the discount across multiple deliveries to ensure long-term engagement.

The strategic use of discounts by both companies not only serves to lure new subscribers but also to underscore their value propositions. Freshly’s strategy emphasizes the convenience and quality of its offerings, whereas HelloFresh highlights the affordability and joy of cooking fresh meals at home.

Weight these factors against your lifestyle, budget, and dietary preferences when choosing between the two.

Freshly’s approach to convenience without sacrificing quality is evident in its array of over 30 entrees each week. These range from comforting classics to international dishes, all designed to meet various dietary needs while ensuring a gluten and peanut-free environment.

HelloFresh brings the joy of cooking with fresh ingredients right to your kitchen. With a weekly offering of 23 meal options, it encourages culinary exploration with recipes that balance familiarity and adventure.

Both services excel in providing a diverse menu, but they cater to different lifestyle needs.

Freshly is your go-to for those hectic nights when time is of the essence, offering meals that are ready in minutes without the hassle of prep or cleanup.

HelloFresh appeals to the home chef looking to expand their culinary skills and enjoy the process of cooking with fresh, high-quality ingredients.

  • Freshly’s gluten-free and low-carb options suit those with specific dietary restrictions.
  • HelloFresh’s customization options, including the HelloCustom feature, let you tailor meals to your taste.
  • Freshly offers the convenience of ready-to-eat meals, ideal for busy individuals.
  • HelloFresh provides a culinary adventure with recipes from around the globe.
  • Both services cater to a range of dietary preferences, ensuring there’s something for everyone.


In the realm of meal delivery services, Freshly and HelloFresh have both made significant strides toward sustainability, employing eco-friendly packaging and recycling strategies to minimize their environmental impact.

You’re likely aware that the convenience of meal delivery comes with concerns over waste and sustainability. However, both companies have taken commendable steps to address these issues, reflecting a growing trend in the industry toward more responsible practices.

Freshly, for instance, delivers its pre-cooked meals in recyclable packaging, ensuring that while you’re enjoying a hassle-free meal, you’re not contributing excessively to landfill waste. The company emphasizes its commitment to reducing carbon footprint by optimizing packaging size to minimize unnecessary space and materials. Their use of recycled denim insulation to keep meals cold during shipping is a novel approach that underscores their innovative efforts in sustainability.

HelloFresh takes a slightly different approach by focusing on the recyclability of its packaging materials and reducing food waste through precise portioning. They provide detailed instructions on how to recycle the various components of their packaging, from the ice packs to the cardboard boxes. Additionally, HelloFresh’s model of delivering exact ingredient amounts needed for meals significantly cuts down on food waste, a major issue in the food industry.

Both companies’ efforts in sustainability don’t stop at packaging and waste reduction. They also aim to source ingredients responsibly, with HelloFresh, in particular, highlighting its commitment to sourcing produce directly from farms to reduce transportation emissions. This approach not only supports local farmers but also ensures fresher ingredients for you.

As a consumer, it’s reassuring to know that by choosing either Freshly or HelloFresh, you’re supporting companies that take their environmental responsibilities seriously. Their ongoing efforts to innovate and improve their sustainability practices reflect a commitment not just to their customers, but to the planet as well.

Customer Experience

When deciding between Freshly and HelloFresh, your overall customer experience plays a pivotal role in determining which service best aligns with your lifestyle and culinary needs. Both services strive to offer more than just meals; they aim to deliver satisfaction, convenience, and joy through every box. However, the nuances in their customer experience can significantly influence your choice.

  • Ease of Use: Navigating their websites and apps, you’ll find distinct differences. Freshly’s interface is streamlined for selecting meals and managing subscriptions, making it incredibly user-friendly for those who value simplicity. HelloFresh, on the other hand, offers an interactive experience, allowing for more customization with meal selections and delivery schedules.
  • Customer Support: Both brands prioritize customer service, but HelloFresh takes it a step further with 24/7 support, ensuring you’re never left in the dark about your orders or meal prep queries.
  • Flexibility: HelloFresh shines with its flexible subscription model, allowing you to skip weeks or change meal plans with ease, catering to the unpredictable nature of modern life.
  • Delivery Reliability: Consistent and timely deliveries are crucial. Freshly has built a reputation for reliability, ensuring your meals arrive as expected, which can be a game-changer for those with tight schedules.
  • Unboxing Experience: There’s something special about unboxing a meal kit. HelloFresh excels in creating an engaging unboxing experience, with well-organized ingredients and easy-to-follow recipes that make you feel like a chef in your own kitchen.

Analyzing these aspects, it’s evident that while both services offer unique strengths, the right choice hinges on what aspects of the customer experience matter most to you.


Ultimately, your choice between Freshly and HelloFresh boils down to your lifestyle and culinary preferences. If you’re after convenience and minimal kitchen time, Freshly’s pre-cooked meals are your go-to.

If you relish the act of cooking and exploring diverse recipes, HelloFresh offers an engaging experience with quality ingredients. Both services provide flexibility, though pricing and sustainability efforts vary. Carefully weigh your priorities—meal variety, sustainability, or ease of preparation—to make an informed decision that enhances your dining routine.